Case Study: Sustainable Jersey – Multiple Towns
The Sustainable Jersey Solar Challenge is a friendly competition between New Jersey communities to advance solar adoption through local outreach efforts.
The Challenge leverages the EnergySage Solar Marketplace. By creating competition between communities, the program helps to motivate cities and towns to get creative about how they promote solar locally. EnergySage offers a host of solar marketing resources so that even communities without staff or volunteers knowledgeable about solar or even about marketing can generate tremendous participation and impact.
Placeholder for the goals and purpose of the work:
- Comprehensive suite of solar informational and self-evaluative resources
- Team of unbiased Solar Advisors available by phone, email, and live chat
- One-of-a-kind quote comparison display, offering complete transparency
The Sustainable Jersey program leveraged several of EnergySage's core capabilities:
- Program design
- Marketing and design
- Performance metrics dashboard
“EnergySage's Solar Marketplace program has been very successful in New Jersey. The residents loved the options and everyone saved over 30%!”
Peter Smith, Director of Sustainability
Sustainable New Jersey
Program Materials
EnergySage created a variety of program materials to support participating municipalities in engaging their residents, beginning with the Solar Challenge program brands. EnergySage's design team crafted a suite of options for each municipality to choose from. EnergySage applied the selected graphic and town colors, producing a unique program brand for each town. All materials, including social media mailers, banners, flyers, social media graphics, postcards and beyond reflected these custom brands.
Banners, brochures, letters, and more!
This is a section about all the awesome things this program has accomplished! Yay! Go SustJerz!
About EnergySage
EnergySage runs the original, the largest, and the only truly vendor-neutral solar marketplace. Developed in 2012 with funding from the US Department of Energy, EnergySage is dedicated to information, transparency and choice. Our suite of online tools and resources help consumers research and shop for solar.
Our rooftop solar marketplace presents property owners with multiple solar quotes from pre-screened installers in a unique apples-to-apples format, and provides live support from expert Solar Advisors. The Community Solar Marketplace provides community solar FAQs and connects customers with projects in their area.
In addition to making these tools publicly available, EnergySage works with a range of organizations – from corporations like Staples to non-profits like the World Wildlife Fund – to aid their audience in getting started with solar.
Contact the authors:
John Gingrich
Co-author
john@energysage.com
617.453.8924
Tess O'Brien
Co-author
tess@energysage.com
617.934.1048
EnergySage is the partner of choice for municipalities. View our partner overview PDF for more detail about how EnergySage partnerships work.
