We’re asking Hollywood to normalize clean energy. Here’s why.

EnergySage published an open letter to Hollywood on Thursday, urging the Academy of Motion Picture Arts and Sciences to normalize clean energy through film.

Hollywood has the power to positively influence the clean energy movement in a significant way. 

While government policy plays a critical role in the overall transition to renewable energy, private industries also drive change and set standards. Hollywood, with its vast global reach, has a unique opportunity to shape public perception—that’s why we’ve asked the Academy to help accelerate clean energy adoption by integrating it into films, especially in the face of political attacks.

The federal government’s recent rhetoric and proposed policy changes regarding climate change and clean energy threaten access to crucial emission-cutting programs, such as the Investment Tax Credit (ITC) and Solar for All. These initiatives increase the affordability and accessibility of clean energy solutions, making them essential for widespread adoption across the U.S. 

Despite the overwhelming evidence that human activity drives climate change, the issue remains plagued by misinformation and skepticism. The Trump administration, for example, took an aggressive stance against climate action by withdrawing from the Paris Agreement and attempting to pause funding for clean energy programs.

Perhaps the most dangerous aspect of these attacks on clean energy is the misleading rhetoric. Many of President Trump’s executive orders have already faced legal challenges, and checks and balances limit his power to change laws outright. However, rhetoric shapes public opinion, influencing the hearts and minds of Americans regardless of its factual integrity.

EnergySage is asking the Academy to leverage its authority to counter misinformation and inspire change. 

Hollywood has repeatedly demonstrated its power to influence cultural norms. When the industry phased out cigarette use in films, it contributed to a shift in societal attitudes toward smoking. It can achieve the same effect with clean energy.

The film industry can help normalize the use of solar panels, electric vehicles, heat pumps, and smart thermostats by portraying them as the everyday household items that they already are. Although solar energy is more affordable than ever, many still perceive it as a futuristic luxury rather than an accessible solution. Cultural normalization of clean energy can influence public perception and, in turn, policy decisions.

Hollywood has the world’s attention. In the wake of extreme weather events—from devastating hurricanes to deadly wildfires like the ones responsible for postponing this year’s Oscar nominations—the film industry has the opportunity to inspire real, sustainable change.

In the words of EnergySage’s President and COO Charlie Hadlow, our ask of the Academy of Motion Pictures is simple:

• Show clean energy as the norm: Solar panels, electric vehicles, heat pumps, and smart thermostats are already part of everyday life—portray them that way. These technologies shouldn’t be treated as novelties or statements; they’re simply how people power their homes and get around. Normalize their presence by integrating them naturally into your content, just like any other household appliance or car.

• Feature clean energy stories: Create storylines and narratives that explore the transition to clean energy. Highlight real-life examples of individuals and communities embracing sustainable solutions.

• Power sets with solar energy: Consider using solar power to run your production sets. This not only demonstrates a commitment to sustainability, but also showcases the practical use of clean energy in real-time production environments.

• Partner with experts: Collaborate with organizations like EnergySage to ensure accurate and up-to-date portrayals of clean energy technologies and their benefits.

Hollywood has long shaped public attitudes. Now, it can help normalize clean energy, counter misinformation, and accelerate the shift toward a more sustainable future. The Academy can inspire millions to embrace solutions that help protect our planet by making clean energy a visible, everyday reality in its stories. A cultural shift starts with what we see on screen, so let’s make clean energy the new norm.