New Dawn Solar LLC

Jacob Bruce and Jonathan Bruce grew up wiring houses with their dad Andrew, a master electrician, and owner of Bruce Electric. They began installing solar in 2011.
They have grown up in this trade

Jacob worked in the solar industry for 6 years as the lead installer for Bruce Electric, with his brother Jonathan as an electrical technician, installing hundreds of systems for other solar companies.

While installing for Bruce Electric, Jacob saw a need for a sales company that would run all the numbers the right way and put the needs of the customer over the sale.
In 2017 He founded New Dawn Solar to address this need and worked closely with Bruce Electric to deliver affordable and reliable systems to homeowners.

In 2021, Dad retired and passed down the company to his sons.

Now, the brothers have merged their two companies, New Dawn Solar and Bruce Electric, to ensure that you as a customer will always get more than you paid for, to ensure you are thrilled that you took the step into solar.
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We became what we are because we saw a need in the market for a solar company with integrity; A company that would put the needs of its customers over the desire to make a sale, with the desire and dedication to run the numbers, and ensures that the designs are accurate and that the solar systems are financially viable and installed with precision by masters of the trade.
We care about our reputation. We care about our customers. We care about our craft.